Search engine optimization (SEO)
is the process of improving the volume of traffic to a web site from keyword phrases searched for on the internet.
SEO has proven to be one of the most powerful and cost-effective forms of marketing ever. The amount of people searching for local services continues to increase, so the opportunity to increase business from local search results is also increasing.
The "natural" search engine results displayed is the list of websites apearing in the main area. These do not include the "right hand colum" results. Right hand side results are "paid ads". Also, these do not include "directory" listings from sites like yellowbook or superpages.