Content creation; establishing all the pieces that will make up the composition.
Way before layout design is even thought of.
Upon the start of any type of advertising promotion, whether it be a website design or a social media ad campaign, content must be created. Concepts need to be brainstormed, text must be written and edited and images must be chosen. The next pages of this website will discuss what is exactly involved in establishing content, what it consist of, and how we create it all.