In order to write about your company, we learn about your company.
Research, Brainstorming & Concept Board Creation.
One of the first tasks on the list of creating any type of advertising material is research. Researching into your company, industry and competitors allows us to have a solid foundation of facts. Knowing what makes your company different from your competitors gives us an edge. It allows us to brainstorm ideas for headlines and images as we research. We then can develop these ideas into concept boards which we present, discuss, revise and decide upon. The approved concept will be used as the main visual and headline which can appear on all media. Once this is established, the services you provide will be researched as well so that sentence form text that describe your business can also be written and edited.