Learn the Advertising Business by a Mentor with A Real-World Curriculum

Remote, live sessions
Concept-to-production focus
Real-world assignments
SEO, AEO, GEO included

This remote Advertising Apprenticeship Mentorship is designed to teach agency-level thinking, real-world execution, and judgment. Over 10–12 weeks, students participate in live sessions, assignments, and critiques that replicate real agency processes. You’ll explore concept development, copywriting, visual strategy, production preparation, and integrated SEO, AEO, and GEO practices for digital and print media. The curriculum is designed for hard-working creatives ready to learn both what succeeds and what fails in advertising. Every module emphasizes critical thinking, professional standards, and actionable skills you can immediately apply in real-world projects.

How long are these advertising mentorship sessions?

Each week features a 1.5-hour live session, followed by a 30-minute Q&A and critique.

Concept Development & Idea Generation

Students begin with brainstorming strategies, problem-solving frameworks, and ideation techniques used in top NYC agencies. You’ll learn how to generate strong, attention-grabbing concepts, understand client briefs, and anticipate market response. The focus is on thinking before designing, so you can identify ideas that succeed and spot weak ones early. Through remote collaboration and exercises, students learn why certain campaigns fail and how to refine ideas into actionable, compelling advertising concepts.

Brainstorming techniques
Ideation frameworks
Concept validation
Fail-proof strategies

How do I know my concept is strong?
You receive direct critique and guidance from the instructor.

Module 2 – Copywriting, Headlines, and Messaging

Headline development
Brand voice consistency
Copywriting exercises
Real-time feedback

This module covers crafting persuasive copy and attention-grabbing headlines, including double meanings, wordplay, and brand voice. Students practice writing for digital, print, and social media while learning why some copy fails to connect with audiences. The emphasis is on creating messages that resonate, are memorable, and align with visuals. Assignments include headline testing, tone adjustments, and real-time feedback during remote sessions to build confidence in writing like a seasoned agency creative.

Is prior copywriting experience required?
Some basic experience is helpful but not mandatory.

Module 3 – Visual Strategy & Design Principles

Visual selection
Design principles
Repetition & contrast
Remote critiques

Students learn how to select visuals that attract attention and apply design devices like repetition, progression, contrast, and hierarchy. We explore digital and print applications, from vehicle graphics to wall installations. Lessons highlight what works visually and why, and importantly, what fails and why it doesn’t resonate. Students participate in critiques of their visual concepts and peer work, all via remote collaboration platforms. The goal is to teach judgment and professional decision-making, not just software proficiency.

Do I need prior design software experience?
Only basic skills; focus is on judgment, not tools.

Module 4 – Production, Printing, and Real-World Application

File preparation
Print workflow
Quality control
Remote demonstrations

This module teaches file preparation, printing, and production for brochures, vehicle graphics, wall graphics, and digital media. Students learn workflow management, proofing, and quality control, with assignments replicating real-world challenges. Emphasis is placed on understanding why production errors occur and how to prevent them. Remote instruction includes demonstrations, step-by-step guides, and critique of submitted files. By the end, students can confidently deliver projects that meet professional standards.

Will I receive hands-on production experience?
Yes, via remote assignments and instructor feedback.

Module 5 – Integrated SEO, AEO, and GEO for Advertising

SEO, AEO, GEO
Keyword research
AI-friendly content
Online performance

Students learn how to optimize messaging and visuals for digital platforms using SEO, AEO, and GEO principles. This module covers keyword research, content structuring, geo-targeting, and AI-friendly formats. You’ll understand why some campaigns underperform online and learn strategies to make advertising more discoverable. Assignments include writing web-ready headlines, structuring content for search and AI, and analyzing online performance, all remotely.

Is this applicable to real-world websites?
Yes, all lessons are practical and immediately actionable.

Sessions are conducted 12 consecutive Saturdays From 1:00 PM – 2:30 PM Eastern Standard Time

No need to worry if you miss a session, all sessions are recorded and posted on GraphicHeadquarters YouTube channel so that you may review them at your leisure. Should you have any questions that were not addressed in the session, feel free to contact me.

Week 1 – Introduction & Selling Your Services

Understanding the business: ways to sell creatively
Initial client presentation: how to position yourself
Writing proposals & getting deposits
Flat rate vs hourly
Getting mid-job payments and final balances

Deliverable: Draft your own service proposal

Week 2 – Single Projects vs Campaigns & Platforms

Difference between one-off projects vs campaigns
Website platforms overview
Print work setup basics

Deliverable: Plan one mock single project and one campaign

Week 3 – Client Research & Brainstorming

Research client products/services
Market positioning & audience understanding
Brainstorming advertising concepts

Deliverable: Concept ideas for all 5 project types

Week 4 – Copywriting Fundamentals

Writing headlines, taglines, body copy, bullet points
SEO, AEO, and GEO for websites
Keeping messaging concise and effective

Deliverable: Copy drafts for Project 1 (magazine ad)

Week 5 – Visual Selection & Retouching

Choosing images (stock, client, or original)
Retouching basics
Image alignment with copy and concept

Deliverable: Moodboard or image selection for Project 1

Week 6 – Layout & First Round Revisions

Combining copy + images into layouts
Understanding hierarchy, contrast, and repetition
Client-style critique & iteration

Deliverable: First go of Project 1 layout

Week 7 – Project 1 Completion & Critique

Final revisions for Project 1 (magazine ad)
Presentation to “client” (peer critique + instructor feedback)
Lessons on what works and what fails

Deliverable: Final Project 1 ready

Week 8 – Project 2: Social Media / Email Campaign

Multi-channel thinking
Planning ad series, copy, and visuals
Scheduling, platform constraints, and CTA focus

Deliverable: Complete mock social media/email ad campaign

Week 9 – Project 3: Single Page Website

Layout & wireframe principles
Integrating copy + visuals
SEO, AEO, GEO optimization for web

Deliverable: Draft of single-page website

Week 10 – Project 4: Services Pages & Location Pages

Structuring multi-page website content
Writing headlines, body text, calls-to-action
GEO targeting and AEO-friendly formatting

Deliverable: Complete mock services + location pages

Week 11 – Project 5: Large Format Print

Vehicle graphics, wall graphics, window graphics
Scaling designs, production setup, proofing
Real-world printing considerations

Deliverable: Layouts for large-format projects

Week 12 – Final Review & Portfolio Assembly

Critique and refine all 5 projects
Tips on presenting your work to clients or self-promotion
Discussion on professional workflow: juggling jobs, deadlines, client revisions
Next steps for freelance or agency-level work

Deliverable: Complete portfolio ready for use

FAQs about this advertising apprentice/mentorship:

How long is each module?
Modules are covered weekly over 10–12 weeks.

Are assignments graded?
Students receive direct critique and feedback, not traditional grades.

Are there any extra charges?
No, many times, I don’t watch the clock, because real learning often requires going deeper.

How many students per session?
8–10 students per cohort for personalized mentorship.

Learn the Advertising Business by a Mentor with A Real-World Curriculum. Advertising Apprenticeship Curriculum – Remote Mentorship Modules & Skills